True To This – Volcom HQ –

March 1st, 2014 – Volcom HQ, Costa Mesa, CA:

Volcom Kicks off the “True To This” World Premiere Tour with a massive event at the Costa Mesa headquarters.

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documentingthe raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. An estimated 5000 people showed up to get a first look at the film, party with the Volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. If you missed it there is a good chance you can catch the film at a tour stop near you! Check out volcom.com/truetothis for a full list of premiere locations and pre-order your limited edition “True To This” Box Set!

The Orange County company makes clothes for all board sports activities as well as general fashion, and March 1, it held a premiere at its Costa Mesa headquarters for its feature-length film “True To This.” The film covers the history of Volcom as well as the surfing, skating, snowboarding and general mayhem that went along with the company.

After taking a bow in Orange County, the Silicon Valley of surf and skatewear clothing, True To This will take a tour of the world and screen at 70 world cities including Bangkok, Helsinki, Tokyo, Beijing, São Paulo, Dubai, Manila, Haifa, Israel, and various locations around the U.S. For more

Join the Volcom team as well as pro- surf, snow and skate athletes in debuting the premier of ‘TRUE TO THIS’—a motion picture celebrating ‘America’s First Boarding Company—in Volcom’s skatepark!